Process

Behind the Scenes

Cath is fictional and AI-generated. Here's how she comes to life.

01
Mood & reference
Each series begins with a board of light, locations, fabrics and colour — always within the black, champagne, burgundy and gold palette.
02
Generation
Images and short films are created with AI generation tools, guided by detailed creative direction.
03
Curation
Most frames never leave the studio. Only those that feel unmistakably Cath make the edit.
04
Consistency
Her features, wardrobe and attitude are kept consistent across every scene so she reads as one character.

From still to motion

A single portrait becomes a short film: a turn of the head, the shimmer of satin under a chandelier. Every motion is generated, then refined.